The ethics and science of the gendered toy marketing debate (Fine & Rush, 2016)

Researchers Cordelia Fine and Emma Rush examine the gendered marketing of children’s toys, asking whether gendered marketing influences children’s toy preferences or simply reflects boys’ and girls’ fundamentally different interests. In addition, they examine the effects of gendered toy marketing and its relationship to gender stereotyping and unconscious bias experienced…
Login or Join to view this article ››

Login